Comparisons / AI Agents & Chatbots
HubSpot Breeze vs Tidio Lyro
HubSpot Breeze bills per seat and Tidio Lyro bills flat rate. Which one is cheaper changes as your volume grows, so the headline rates will not tell you.
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Which One to Pick
Pick HubSpot Breeze if
- Existing HubSpot customers. The only group for whom this is clearly correct. Native context and one vendor outweigh the price premium when the CRM is already in place.
- Teams where support and retention are one function. The customer success workspace is genuinely differentiated, and companies treating support as part of renewal will use it.
- Teams that value reporting. Reviewers praise the analytics, which benefit from sitting on the same data as marketing and sales.
Look elsewhere if: Do not buy Service Hub if you are not already on HubSpot. The advantage is the CRM, and without it you are paying $100 a seat for a help desk missing parent-child ticketing, collision detection and templates — features Zoho Desk includes at $14. Also avoid it if you need high-volume autonomous resolution on a budget, since reviewers report Breeze's per-resolution charges run high on top of an already premium seat price.
Pick Tidio Lyro if
- Small businesses testing AI support. The free plan and $24.17 Starter tier make this the cheapest honest way to find out whether an AI agent helps your team at all.
- Small Shopify stores. Product recommendations and order context at a fraction of Gorgias's cost. Shallower, but appropriately so for low volume.
- Teams with no technical staff. Drag-and-drop building and a customisable widget mean nobody needs to write code or read documentation.
Look elsewhere if: Tidio is the wrong choice for larger teams, and reviewers say so directly — it does not scale well for complex support workflows or bigger organisations. It is also the wrong choice if you will land on the Plus tier, because from $300 a month plus usage you are paying platform prices for an SMB product; compare Freshdesk and Gorgias at that budget instead. Reviewers additionally note limited out-of-the-box integrations, so check yours before committing.
Evidence Scores Compared
Five criteria verifiable from published material. Green at 3.0 and above, red below. Not a performance rating.
| Criterion | HubSpot Breeze | Tidio Lyro |
|---|---|---|
| Pricing transparency | ||
| Capability | ||
| Independence | ||
| Independent evidence | ||
| Cost predictability | ||
| Overall | 4.3 | 4.2 |
Pricing Compared
Different billing models, so the only honest comparison is total cost at your own volume. The arithmetic at 500, 5,000 and 50,000 tickets.
| HubSpot Breeze | Tidio Lyro | |
|---|---|---|
| Starting price | $20 /seat/mo | $24.17 /mo |
| Billing model | Per seat | Flat rate |
| Free plan | Yes | Yes |
| Buy without a sales call | Yes | Yes |
| Who owns it | Independent | Independent |
| Independent review evidence | G2 4.4/5 from 2,523 | G2 4.7/5 from 1,751 |
| HIPAA | No | No |
| Best for | Existing HubSpot customers | Small and mid-size businesses that need an agent live within a day |
HubSpot Breeze pricing
- Service Hub Starter — $20 /seat/mo. No Breeze customer agent on this tier
- Service Hub Professional — $100 /seat/mo. Help desk, automation, knowledge base, Breeze agent. Mandatory one-time onboarding fee on top
- Service Hub Enterprise — $150 /seat/mo. Custom objects, conversation intelligence, playbooks, SLAs
- Breeze customer agent — $0.50 /resolved conversation. 50 credits at $10 per 1,000 monthly, or $0.45 on annual credits. Repriced 14 April 2026 from $1.00 per conversation, which moved the meter from attempts to outcomes. Free 28-day trial on Pro and Enterprise
HubSpot publishes two Service Hub tiers. Professional is $100 per seat per month and includes the help desk, ticket automation, knowledge base, customer feedback tools, reporting dashboards and the Breeze agent. Enterprise is $150 per seat and adds custom objects, conversation intelligence, playbooks, SLAs, team roles and proactive customer success features.
That is expensive in absolute terms and in comparison. Zendesk Suite Team is $69, Freshdesk Pro is $59, and Zoho Desk Enterprise is $40. On seat price alone HubSpot is between one and a half and two and a half times its nearest competitors, and reviewers add that Breeze's per-resolution charges are high relative to alternatives.
The counter-argument is that you are not really buying a help desk. You are buying support tooling attached to a CRM you already pay for, and the comparison that matters is against the cost of integrating a cheaper help desk into HubSpot and maintaining that integration. For companies with significant HubSpot investment that calculation frequently favours Service Hub despite the price.
For anyone not on HubSpot, there is no version of this arithmetic that works. The product's advantage is the CRM, and if you do not have the CRM you are simply paying more for less.
Tidio Lyro pricing
- Free — $0. Up to 50 conversations per month
- Starter — $24.17 /mo. 100 visitor conversations, 50 one-time Lyro AI conversations
- Growth — $49.17 /mo. 2,000 visitor conversations, advanced analytics
- Plus — $300 /mo. Starts at $300 plus monthly usage charges, with Lyro conversation volume quoted. An April third-party roundup put this tier at a flat $749; Tidio's own page now shows a starting figure plus usage, so the flat number is not republished
- Premium — Custom. Quoted. From 3,000 Lyro conversations a month, pay-per-resolution billing available, and the only tier carrying the guaranteed 50% Lyro resolution rate
Tidio has five tiers. Free covers 50 conversations a month. Starter is $24.17 monthly for 100 visitor conversations plus a one-time allowance of 50 Lyro AI conversations. Growth is $49.17 for 2,000 visitor conversations with advanced analytics and starter AI features. Plus starts at $300 a month plus usage and adds multisite support, multilingual chat, API access and a dedicated success manager. Premium is quoted rather than priced, starts at 3,000 Lyro conversations a month, offers pay-per-resolution billing, and is the only tier carrying Tidio's guaranteed 50% Lyro resolution rate.
Two details in that structure matter more than the headline prices. First, visitor conversations and Lyro AI conversations are metered separately, so the tier that covers your traffic may not cover your AI usage. Second, Starter's 50 Lyro conversations are a one-time allowance rather than monthly, which means the $24.17 tier is not a way to run an AI agent continuously.
The gap between Growth at $49.17 and a Plus tier starting at $300 plus usage is the thing to plan around. That is at least a six-fold step with no intermediate plan, and the usage element means you cannot size it from the page. A business growing out of Growth has no gradual upgrade path, and once Plus is in play Tidio is no longer competing with cheap tools: it is competing with Freshdesk at $55 per agent and Gorgias Pro, both of which do considerably more.
The honest read is that Tidio is excellent value at the bottom and poor value in the middle. Below Growth it is the best cheap option in this directory. At Plus it is difficult to justify against platforms in the same price band.
Both Tools in Depth
HubSpot Breeze
HubSpot Service Hub is a support product that exists primarily to keep HubSpot customers inside HubSpot, and evaluated on that basis it succeeds. The advantage is genuine and structural: because support tickets, marketing history, deal records and product usage all sit in the same database, an agent sees the whole customer without anyone building an integration. G2 lists over 2,500 reviews at 4.4 stars.
Breeze is the AI layer, covering a customer-facing agent that resolves queries from the knowledge base plus agent-side summaries and reply suggestions. The Customer Success Workspace is a more distinctive addition, giving customer success managers real-time account health, usage data and task tracking — support tooling shaped around retention rather than ticket closure, which most competitors in this directory do not attempt.
The problems are price and gaps. Service Hub Professional is $100 per seat per month and Enterprise is $150, which puts it among the most expensive options here — above Zendesk's Suite Team at $69 and well above Freshdesk's $59 Pro. And reviewers report missing fundamentals: no parent-child ticketing, no collision detection, no templates. Those are basic help desk capabilities that Zoho Desk provides at $14.
Native CRM context
This is the entire argument for the product. An agent opening a ticket sees marketing engagement, deal history and product usage without a lookup, because it is one system rather than two connected ones. For companies where support conversations turn into renewal conversations, that context is difficult to replicate with integrations.
Breeze customer agent
Resolves common queries autonomously from the knowledge base and CRM context. Capable, but reviewers specifically flag high per-resolution charges relative to competitors, which means the seat price is not the whole cost, and the same per-resolution dynamic that generates complaints about Intercom applies here on top of a more expensive seat.
Tidio Lyro
Tidio is the entry point to this category. It began as a live chat and chatbot platform for small and mid-sized businesses and added Lyro, an autonomous AI agent that Tidio states resolves up to 67% of common customer questions without human intervention using help centre content and training data. G2 lists more than 1,750 reviews at 4.7 stars — the highest average of any tool in this directory, and on a review base large enough to take seriously, unlike several enterprise products here with a couple of hundred.
The product's defining characteristic is accessibility. There is a real free plan covering 50 conversations a month, the builder is drag-and-drop, and reviewers consistently describe onboarding as quick. For a small team that wants to find out whether an AI agent helps at all before committing money, Tidio is the lowest-risk way to answer that question.
Where it becomes complicated is scaling. Tidio meters two things separately — visitor conversations and Lyro AI conversations, and the tier structure has a gap that will catch people. Growth at $49.17 covers 2,000 visitor conversations. The next tier, Plus, starts at $300 a month plus usage charges. There is nothing between them, so a business that outgrows Growth faces a step of at least six times rather than a gradual one, and the usage element means the real figure is not knowable from the page. An April third-party roundup put Plus at a flat $749; Tidio's own page now shows a starting price plus usage, so we publish that instead.
Lyro AI agent
Lyro handles common questions autonomously from your help content, with Tidio citing up to 67% resolution. That figure sits in the middle of the claims in this category — below Ada's 83% and MavenAGI's 93%, above Intercom's reported 30 to 50%. As with all of them, the measurement event is unpublished, so the comparison is between marketing figures rather than between measured performance.
AI email resolution
Lyro scans and resolves common email enquiries as well as chat, which is a genuine addition rather than a checkbox — many cheap tools are chat-only, and email is where the harder tickets arrive.
Where Each One Breaks
Strengths and weaknesses on both sides, stated plainly.
HubSpot Breeze
What works
- Native HubSpot CRM context, no integration required
- Breeze customer agent resolves from your knowledge base
- Strong reporting and analytics
- Omni-channel inbox connected to the CRM record
- Customer success workspace with account health and usage data
- Easy to learn, with extensive video guidance
Native CRM context is a real and hard-to-replicate advantage. When support, marketing and sales history live in the same database, agents see the full customer without integration work, and reporting benefits from the same unification — reviewers single out the analytics specifically. The Customer Success Workspace is genuinely differentiated, giving CSMs account health and usage data alongside tickets, which suits companies where support and retention are the same function. Reviewers also praise ease of learning and the quality of HubSpot's video guidance, noting it reduces reliance on vendor support. And Breeze covers both autonomous resolution and agent-side assistance from one vendor.
What does not
- Reviewers report high per-resolution charges for the Breeze agent
- Lacks core ticketing features including parent-child tickets and collision detection
- Most essential support features sit in higher tiers
- $100 per seat entry is among the most expensive here
- Makes little sense outside the HubSpot ecosystem
The missing fundamentals are the most surprising problem. Reviewers report no parent-child ticketing, no collision detection and no templates — capabilities Zoho Desk provides at $14 per user against HubSpot's $100 per seat. Collision detection in particular is basic, and its absence means two agents can reply to the same ticket. Reviewers also report high per-resolution charges for the Breeze agent, so the premium seat price is not the full cost. Most essential support features sit in higher tiers, which is a common complaint about HubSpot generally. And the product's central advantage evaporates entirely outside the HubSpot ecosystem, making it a poor choice for anyone evaluating support software on its merits.
Tidio Lyro
What works
- Genuine free plan covering 50 conversations per month
- Highest G2 average in this directory at 4.7 stars from over 1,750 reviews
- Lyro claims up to 67% resolution of common questions
- Deploys in hours with no-code tools
- Shopify integration supports product recommendations
- Visual automation builder usable without engineering
Tidio has the strongest independent evidence base relative to its price of anything in this directory: 4.7 stars from more than 1,750 G2 reviews, which is both the highest average here and a large enough sample to trust. The free plan is genuine rather than a disguised trial. Reviewers consistently highlight smooth onboarding, quick deployment, a customisable widget matching brand, and solid WordPress integration, plus usable desktop and mobile apps. Lyro handling email as well as chat is a real advantage over chat-only competitors at this price. And the visual builder means a non-technical owner can maintain the whole thing, which for a small business is the difference between a tool that stays configured and one that decays.
What does not
- Enormous pricing gap between Growth at $49 and a Plus tier starting at $300 plus usage
- Lyro AI conversations metered separately from visitor conversations
- Starter includes only a one-time allowance of 50 Lyro conversations
- Limited out-of-the-box integrations, per reviewers
- Reviewers report it does not scale well for larger teams
The tier structure is the main problem. Jumping from $49.17 to a tier that starts at $300 plus usage, with no intermediate plan, leaves growing businesses with no gradual upgrade path, and at that level Tidio is competing against products that do substantially more. Metering visitor conversations separately from Lyro AI conversations makes the effective cost harder to predict than the headline suggests, and Starter's 50 Lyro conversations being a one-time allowance rather than monthly is a detail that will surprise people who expected to run an agent on the cheapest paid tier. Reviewers report limited out-of-the-box integrations and note that some advanced features sit only in higher tiers. Most importantly, multiple reviewers say it does not scale well for larger teams or complex workflows, which is fair for a product built for small businesses, but worth believing before you grow into it.
Where Each One Lands
Our reading of each, unchanged from its own review page.
HubSpot Breeze
HubSpot Service Hub is the right choice for HubSpot customers and the wrong choice for everybody else, with unusually little grey area. Native CRM context genuinely outweighs feature comparisons when the CRM is already in place, and the customer success workspace is differentiated. But at $100 per seat with reported gaps in parent-child ticketing and collision detection, and high per-resolution charges on Breeze, this is not a support platform anyone should buy on its own merits. Decide based on your CRM, not on this page.
Tidio Lyro
Tidio is the best cheap answer in this directory and the clearest way for a small business to test whether AI support helps before spending real money. A genuine free tier, 4.7 stars from over 1,750 reviews, email as well as chat resolution, and deployment measured in hours. The reservation is entirely about growth: the leap from $49 to a tier starting at $300 plus usage, with nothing between, means you should decide now whether you will outgrow Growth, because if you will, you are better off starting on a platform that scales gradually.
Frequently Asked
Questions people search about HubSpot Breeze and Tidio Lyro.
Is Breeze included in HubSpot Service Hub?
Availability varies by tier and some capability is credit-based. Confirm which Breeze features your specific subscription covers before assuming.
How much does Lyro AI agent cost?
Free for 50 conversations a month, then from $24.17 on paid plans. The conversation allowance is capped separately from your Tidio seats.
Is HubSpot good for customer support?
Strongest if you already run HubSpot CRM, because the AI answers with full customer context. As a standalone help desk purchase, dedicated tools are better value.
Is Tidio good for a small business?
It is one of the better cheap options — fast to install, genuinely useful free tier, and Shopify and WordPress plugins. It cannot look up an order, which caps what it can resolve.
How much does HubSpot Service Hub cost?
Tiered from a low starter rate to enterprise pricing, with AI capability rising through the tiers. The published seat price rarely reflects total cost once credits and add-ons are counted.
What is the Tidio pricing cliff?
The step from Growth to the tier above is steep: $49.17 to a Plus tier starting at $300 a month plus usage, with nothing in between. Model your conversation volume before growth forces the upgrade.
How much does HubSpot Service Hub cost?
Service Hub Professional is $100 per seat per month and Enterprise is $150. Reviewers report Breeze's per-resolution charges are high relative to competitors, so seat price is not the total.
How much does Tidio cost?
Free for 50 conversations a month, then $24.17 Starter and $49.17 Growth. Plus starts at $300 a month plus usage and Premium is quoted. Visitor conversations and Lyro AI conversations are metered separately.
Is it worth buying if I do not use HubSpot CRM?
Generally no. The product's advantage is native CRM context. Without it you are paying premium prices for a help desk that reviewers say lacks parent-child ticketing and collision detection.
Is the free plan actually free?
Yes, covering up to 50 conversations per month rather than expiring after a trial period. Note that Starter's 50 Lyro AI conversations are a one-time allowance, not monthly.
Sources
Every external fact above traces to one of these.