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Tools / E-commerce support

Gorgias Review (2026)

The Shopify-native default for e-commerce support, and the only platform in this directory with Shopify itself on the cap table.

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RatingNot rated
Starting price$10/mo
Pricing modelPer conversation
Free planNo
Self-serveYes
IndependentYes

BEST FOR: SHOPIFY STORES THAT NEED THE AGENT TO ACT ON ORDERS, NOT JUST ANSWER · LAST UPDATED 2026-07-28

Not rated, and not tested by us yet. Other directories print a score out of five for tools nobody measured. A number implies a measurement, so this page carries none until we have run our ticket set through Gorgias. Everything below is sourced from published material and public reporting, cited at the bottom.

Pros & cons

What works

  • Deepest native Shopify integration in the category
  • AI agent can act on orders, not merely answer questions about them
  • Ticket-based pricing starts at $10/month for very small stores
  • Unified inbox across email, chat, social and SMS
  • Shopify is an investor, which shapes integration priority
  • Intent detection triggers workflows automatically

What does not

  • Ticket-based pricing becomes expensive fast at volume
  • Overage charges of $0.36 to $0.40 per ticket above plan limits
  • Frequent updates occasionally slow the platform, per reviewers
  • Poor fit for non-retail or multi-brand support structures
  • Heavy dependence on the Shopify ecosystem is a concentration risk

Features

  • AI Agent trained on brand voice and storefront data
  • Order management actions: shipping lookup, order edits, returns
  • Intent-based rules that auto-trigger workflows
  • Unified inbox across email, chat, social and SMS
  • Conversational flows for multi-step self-service
  • Revenue analytics tying support to sales
  • Native Shopify order and customer context

Gorgias in depth

Gorgias is the e-commerce specialist in this directory, and the specialisation is genuine rather than positioning. Founded by Romain Lapeyre and originally out of Paris, the company raised a $30 million Series C in August 2022 that TechCrunch reported at a $710 million valuation, up from $680 million beforehand. The round was co-led by Transpose Platform and, notably, Shopify itself. G2 lists over 500 reviews at 4.6 stars, the highest average of the major help desks in this category.

There is a discrepancy in the public funding record worth flagging rather than smoothing over. TechCrunch and several outlets report the August 2022 Series C at a $710 million valuation, while a Sacra profile dated December 2025 describes Gorgias as valued at $530 million in a May 2024 Series C with $100 million or more raised in total. These accounts are not reconcilable from public sources, and we have not established which is correct. Treat any single valuation figure for Gorgias with caution.

What matters operationally is that Shopify is an investor, and the product reflects it. Gorgias's AI Agent does not merely answer questions about orders; it fetches shipping information, updates orders and processes returns from inside the conversation. Gorgias states this automates up to 60% of repetitive support tasks. In our own analysis of support use cases, the ability to act on the order rather than describe it is the single clearest dividing line between e-commerce support tools that work and ones that generate tickets for humans anyway.

Feature deep dive

Order actions inside the conversation

This is the reason to choose Gorgias. The agent retrieves shipping status, edits orders and initiates returns directly in chat or email, using live storefront data rather than help centre articles. Where is my order is the highest-volume ticket type in retail, and a tool that can answer it from the order record resolves it; a tool that can only read documentation escalates it.

Intent-based rules

Gorgias detects customer intent — order status, return request, sizing question — and triggers the relevant workflow automatically. This is less glamorous than generative answering and frequently more reliable, because a deterministic workflow attached to a correctly classified intent does not hallucinate.

Brand voice training

The agent is trained on brand-specific knowledge and guided by custom rules, which addresses the concern e-commerce operators raise most often: that automation will make a carefully built brand sound generic. Gorgias sells on this and reviewers do not generally dispute it.

Revenue analytics

Gorgias reports on support's contribution to revenue rather than only on deflection and handle time. For DTC brands treating support as a sales channel this reframing is useful, and it is a genuine point of difference from the general-purpose help desks.

How it works

Setup

Connect the Shopify store and the support channels. Because order and customer context arrive natively, configuration is considerably shorter than wiring a general-purpose help desk to an e-commerce backend.

Automation

Intent rules classify incoming messages and trigger workflows; the AI Agent handles conversational resolution using storefront data and brand rules. Order actions execute against Shopify directly.

Who should use it

Shopify merchants

If you sell on Shopify, this is the default and the burden of proof sits with alternatives. The integration depth is not matched elsewhere in this directory.

Teams with seasonal staffing

Unlimited seats at every tier means holiday temps cost nothing in licences, which no per-seat competitor can match.

Brands treating support as revenue

The revenue analytics and product recommendation capabilities suit DTC operations where support conversations convert.

Who should not

Gorgias is the wrong choice for anyone not selling online, and reviewers specifically note it does not scale well for non-retail teams or multi-brand support structures. It is also the wrong choice at high ticket volume unless you have modelled the overages — at $0.36 per ticket above plan, growth is expensive. And a platform this tied to one commerce ecosystem carries concentration risk: if you migrate off Shopify, most of what you are paying for stops being relevant.

Strengths in practice

The Shopify integration is the product, and it is genuinely deeper than anything else in this directory. Order lookup, order editing and return processing happening inside the conversation is the difference between resolving retail tickets and merely triaging them, and Gorgias states this covers up to 60% of repetitive support work. Shopify's presence as an investor is a meaningful signal about integration priority rather than a vanity detail. Unlimited seats at every tier is a real advantage for teams with seasonal staffing, and a $10 entry point is the lowest barrier in the category. G2 reviewers give it 4.6 stars across more than 500 reviews, the strongest average among the major help desks here, and consistently praise the unified inbox and the richness of customer context.

Weaknesses in practice

Ticket-based pricing is the structural risk and it compounds. At $0.36 to $0.40 per ticket above plan limits, a 20% volume increase can produce a 40% cost increase, and reviewers already describe pricing as high for early-stage or budget-conscious brands. Frequent product updates are reported to slow the platform occasionally. The specialisation that makes Gorgias excellent for Shopify makes it a poor fit elsewhere, and reviewers note specifically that it does not scale well for non-retail or multi-brand structures. There is also the funding-record discrepancy: public sources give conflicting valuations of $710 million in 2022 and $530 million in 2024, and we have not resolved which is accurate — a reminder to verify vendor stability independently rather than from a single article.

Pricing

PlanPriceWhat it includes
Starter$10/mo50 billable tickets, unlimited seats
Basic$60/mo300 tickets, then $0.40 per ticket
Pro$360/mo2,000 tickets, then $0.36 per ticket
Advanced$900/mo5,000 tickets, then $0.36 per ticket
EnterpriseCustomAbove 5,000 tickets/mo, dedicated success manager

VERIFIED 2026-04-17 · SOURCE: FRESHWORKS PUBLISHED ROUNDUP (THIRD-PARTY) · G2 4.6/5 FROM 520 REVIEWS

Vendor claim, not our measurement. Gorgias states its AI Agent can automate up to 60% of repetitive support tasks.

Gorgias prices on billable tickets rather than seats, which is unusual and consequential. Starter is $10 per month for 50 tickets with unlimited user seats. Basic is $60 for 300 tickets, with overages at $0.40 each. Pro is $360 for 2,000 tickets at $0.36 overage. Advanced is $900 for 5,000 tickets, same overage. Enterprise is quoted above 5,000 tickets per month.

Unlimited seats at every tier is a real advantage for retail teams with seasonal staff — you are not paying per person during a Black Friday surge. The corresponding risk is that Black Friday is also when your ticket count spikes, and ticket-based pricing bites precisely then.

Run the arithmetic before committing. At 5,000 tickets a month the Advanced plan is $900, or $0.18 per ticket. At 6,000 tickets you are paying $900 plus 1,000 overage tickets at $0.36, which is $1,260 — a 40% cost increase for a 20% volume increase. Reviewers already describe pricing as high for early-stage brands, and the overage structure is why.

Against alternatives, Gorgias's entry price of $10 is the lowest in this directory, and its effective cost at scale is among the higher ones. It is cheap to start and expensive to grow into, which is the opposite profile from per-seat platforms like Freshdesk.

Starter
$10/mo
  • 50 billable tickets
  • Unlimited user seats
Basic
$60/mo
  • 300 tickets
  • $0.40 per ticket overage
  • Full omnichannel support
Pro
$360/mo
  • 2,000 tickets
  • $0.36 per ticket overage
  • Revenue analytics
Advanced
$900/mo
  • 5,000 tickets
  • $0.36 overage
  • Enhanced onboarding and priority support
Enterprise
Custom
  • Above 5,000 tickets/mo
  • Dedicated success manager

INTEGRATIONS

ShopifyKlaviyoRechargeInstagramFacebookSMSGorgias Automate

Gorgias vs the alternatives

Gorgias vs Zendesk

Zendesk is the general-purpose platform with a vastly larger ecosystem; Gorgias is purpose-built for one. For a Shopify store, Gorgias resolves order questions natively where Zendesk needs integration work to reach the same place. For a company selling both online and through other channels, Zendesk's breadth wins. Pricing models differ fundamentally too — tickets versus seats — so compare at your actual volume rather than on headline rates.

Gorgias vs Zowie

Both target e-commerce and both emphasise revenue rather than deflection alone. Gorgias publishes tiered pricing from $10; Zowie is sales-led with no public rate. Gorgias has Shopify as an investor and the deepest native integration; Zowie competes on autonomous resolution quality. For most merchants Gorgias is the faster and cheaper starting point.

Gorgias vs Yuma AI

Yuma is Shopify-only with no pretence of serving anyone else, which makes it the more focused option and Gorgias the more complete platform. Yuma is worth evaluating if you want maximum autonomous resolution and already have a help desk; Gorgias if you want the help desk and the agent from one vendor.

Gorgias vs Tidio

Tidio is cheaper at the bottom, starting free and running $24.17 for its Starter tier against Gorgias's ticket-based model, and it also integrates with Shopify for product recommendations. Gorgias goes considerably deeper on order actions. Tidio suits very small stores; Gorgias suits stores where support volume is a real operational cost.

Our verdict

If you sell on Shopify, Gorgias is the default and alternatives carry the burden of proof. Its order actions resolve the highest-volume retail ticket type natively, Shopify is an investor, and unlimited seats suit seasonal staffing. The catch is entirely in the pricing curve: cheap to start at $10, expensive to grow into once overages at $0.36 a ticket engage. Model your peak month, not your average month, before choosing a tier.

Frequently asked

How much does Gorgias cost?

Starter is $10/month for 50 tickets, Basic $60 for 300, Pro $360 for 2,000, Advanced $900 for 5,000, and Enterprise is quoted above that. Overages run $0.36 to $0.40 per ticket.

Who owns Gorgias?

It remains founder-led under co-founder and CEO Romain Lapeyre. Shopify is an investor, having co-led the August 2022 Series C.

How much of my support can Gorgias automate?

Gorgias states up to 60% of repetitive support tasks. That is a vendor claim; we have not measured it.

Is Gorgias worth it for a non-Shopify store?

Generally no. Reviewers note it does not scale well for non-retail teams, and most of its advantage is the native commerce integration.