Learn / Pre-sales product questions
Should AI answer questions from people who have not bought yet?
Does it do X, does it integrate with Y, is it right for us. Support-shaped, but really sales.
What changes with AI
High value, because a fast answer converts. Also the highest-risk place to be wrong — an overclaim becomes a refund later.
Where it goes wrong
Never let the AI improvise capability claims. Restrict it to sanctioned answers.
Tools suited to this
All three emphasise sanctioned, brand-safe responses over open generation.
Netomi
Enterprise agent that markets heavily on brand-safe, sanctioned responses rather than open generation.
Certainly
Conversational AI with an e-commerce lean, though it sells across sectors.
Zowie
Resolution-focused e-commerce agent that also pushes for revenue rather than deflection alone.
These are suitability judgements, not test results. They are based on what each platform is built to do, not on our own measured performance — we have not run tickets through them yet.