Comparisons / AI Agents & Chatbots
Fin (formerly Intercom) vs My AskAI
Fin (formerly Intercom) bills per resolution and My AskAI bills flat rate. Which one is cheaper changes as your volume grows, so the headline rates will not tell you.
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Which One to Pick
Pick Fin (formerly Intercom) if
- Existing Intercom customers. If you already run Intercom, Fin is close to a default. The integration advantage is real and the deployment cost is genuinely low. You are mostly deciding whether the per-resolution economics work at your volume.
- Teams with low to moderate ticket volume. Under roughly 2,000 resolutions a month, per-resolution pricing is predictable and comfortably cheaper than headcount. This is where the model is genuinely well suited.
- Teams that need quality over cost. Where a wrong answer is expensive, Fin's confidence gating and maturity justify the premium. Paying more per resolution to resolve fewer things badly is a reasonable trade.
Look elsewhere if: Do not buy Fin if you have high ticket volume and a tight support budget. Above roughly 5,000 monthly resolutions the per-resolution model works against you, and the better you tune it the worse the economics get. Teams in that position should model the invoice at their actual volume before committing, and look seriously at flat-rate or per-seat alternatives.
Pick My AskAI if
- Teams with a support stack they like. Add deflection without touching what already works.
- Small budgets. Among the cheapest credible options in the directory.
Look elsewhere if: My AskAI is not a help desk and does not pretend to be. If you need ticketing, order lookups, or anything requiring a query into another system, this is the wrong tool and its own marketing will tell you so.
Evidence Scores Compared
Five criteria verifiable from published material. Green at 3.0 and above, red below. Not a performance rating.
| Criterion | Fin (formerly Intercom) | My AskAI |
|---|---|---|
| Pricing transparency | ||
| Capability | ||
| Independence | ||
| Independent evidence | ||
| Cost predictability | ||
| Overall | 4.2 | 3.8 |
Pricing Compared
Different billing models, so the only honest comparison is total cost at your own volume. The arithmetic at 500, 5,000 and 50,000 tickets.
| Fin (formerly Intercom) | My AskAI | |
|---|---|---|
| Starting price | $29 /seat/mo | $199 /mo |
| Billing model | Per resolution | Flat rate |
| Free plan | No | Yes |
| Buy without a sales call | Yes | Yes |
| Who owns it | Salesforce (pending) | Independent |
| Independent review evidence | G2 4.5/5 from 3,409 | Thin |
| HIPAA | Yes | No |
| Best for | Teams already on Fin who can absorb variable per-resolution billing | Cutting easy tickets before they reach a human, on a small budget |
Fin (formerly Intercom) pricing
- Essential — $29 /seat/mo. Fin included at $0.99 per outcome
- Advanced — $85 /seat/mo. Multiple team inboxes, workflow automation
- Expert — $132 /seat/mo. SSO, identity management, HIPAA support
- Fin AI Agent standalone — $0.99 /outcome. No seats. 50-outcome monthly minimum. Works on Salesforce, HubSpot and others
- Fin sales qualification — $9.99 /qualification. Ten times the support rate for the same mechanical act
- Copilot add-on — $29 /agent/mo billed annually. $35 billed monthly. 10 conversations a month free per agent
- Pro add-on — $99 /mo. 1,000 conversations analysed, 2,000 Operator credits; extra credits $0.01
- Proactive Support Plus — $99 /mo. Includes 500 messages, then per unit
Fin costs $0.99 per resolution. That is the headline and it is genuinely published, unlike most enterprise competitors. Underneath it you also need Intercom seats, which one user reported at a $74 monthly seat fee before any AI usage.
The arithmetic is where this becomes contentious. At 10,000 resolutions a month, Fin costs $9,900 before seat costs. In many markets that exceeds the loaded cost of the support agents it replaces. The model works well at low volume and inverts at high volume, which is the opposite of how software pricing usually behaves.
The structural criticism is sharper than a simple cost complaint. Because you are charged per successful resolution, improving your help content, tuning your prompts, and getting Fin to work better all directly increase your bill. One support leader described it as being financially punished for making the product work. That is not a pricing tier problem; it is the model.
For context, Sierra prices on a similar outcome basis at roughly $1.50 per resolved interaction, negotiated rather than published. Fini publishes $0.69. Per-seat competitors like Zendesk and Freshdesk avoid the dynamic entirely but charge whether or not the AI does anything.
My AskAI pricing
- Pro — $199 /mo. 1,000 tickets included, roughly $0.12 for each extra up to 5,000 a month. 33% off annually
- Entry rate — $0.10 /ticket. The figure the page leads with. Add-ons: remove branding $49/mo, API, Slack and Teams access $49/mo
Flat rate with a free tier. Deliberately positioned as the cheap option, and the pricing reflects that rather than hiding it.
Against eesel at roughly $0.40 per ticket, the comparison depends on volume: flat rate wins as volume rises, per-ticket wins when volume is low or seasonal.
Both Tools in Depth
Fin (formerly Intercom)
Two things changed in mid-2026 and both matter more than any feature on this page. Intercom renamed itself Fin in May, folding the company identity into the product. A month later, on 15 June 2026, Salesforce signed a definitive agreement to acquire it for approximately $3.6 billion, with closing expected in the fourth quarter of Salesforce's fiscal 2027. The deal has not closed, so Fin is still buyable on its own terms today — but anyone signing a multi-year term should ask directly how Fin and Salesforce's own Agentforce will coexist, because Salesforce now owns both.
Fin is the autonomous support agent formerly sold as Intercom's, and by most accounts the most polished product in this category. Intercom itself has been around since 2011, which matters here: Fin arrives attached to a mature help desk, an established content model, and an inbox that support teams already know. Where newer entrants have to solve both the agent problem and the workflow problem, Fin only had to solve one.
That maturity shows in deployment. Because Fin trains on help-centre content and past conversations already inside Intercom, teams that are Intercom customers can have it answering real tickets in hours rather than weeks. This is the single most consistent piece of praise it receives, including from people who are otherwise critical of it.
The controversy is entirely about price. Fin is billed at $0.99 per resolution on top of Intercom seat costs that start around $74 per seat per month. The rate is published, which is more than most competitors manage, but the model itself is what generates the complaints, and the complaints are loud, numerous, and unusually specific.
Resolution quality and confidence gating
Fin answers from your existing content and declines when confidence is low, passing the conversation to a human rather than guessing. This is the correct behaviour and it is implemented better here than in most cheaper tools, which tend to answer confidently regardless. The trade-off is that a conservatively-gated agent resolves fewer tickets, and since you pay per resolution, a well-tuned Fin is also a more expensive Fin.
Custom actions
Fin can call your APIs mid-conversation to look up an order, check a subscription state, or trigger a workflow. This is what separates an agent that answers questions from one that resolves them. Setting this up is engineering work, not configuration, and teams routinely underestimate it during evaluation.
My AskAI
My AskAI is honest about being a layer rather than a platform. It deflects the easy questions from your existing help content and passes everything else to whatever live chat you already run. That narrow scope is the product.
It also runs an active content operation reviewing competitors, including a scored comparison of tools that automate refunds. Useful research, and worth reading with the knowledge that it is written by a competing vendor.
Deflection, not resolution
The agent answers from ingested content. It does not query your order system or take actions, which means it handles the informational half of support and passes the rest along.
Hand-off design
Because it expects to escalate, the hand-off is a first-class feature rather than an afterthought. Cheaper tools frequently get this wrong and drop context.
Where Each One Breaks
Strengths and weaknesses on both sides, stated plainly.
Fin (formerly Intercom)
What works
- Product quality conceded even by the reviewers complaining about the price
- Fastest deployment in the category on content already in Intercom
- Confidence gating is well implemented
- Handoff preserves context because it is the same product, not an integration
- Publishes its rate, which most enterprise competitors here do not
The product quality is not seriously disputed, including by its critics. Reddit threads complaining about the price routinely open by conceding that Fin works — one described it as probably the most polished AI agent available, immediately before objecting to the cost. Deployment speed on existing Intercom content is the fastest in the category. Confidence gating is well implemented, and the handoff into the human inbox preserves context because it is not an integration but the same product. Intercom also publishes its rate, which sounds like a low bar until you notice that most enterprise competitors in this directory publish nothing at all.
What does not
- Every successful resolution is billable, so improving the system raises the bill
- An r/SaaS thread of 70+ comments reported billing rising 120% after enabling AI
- An analysis of 215 Intercom reviews repeatedly calls the per-resolution charge a trap
- Cannot be bought standalone; it needs Intercom seats underneath, reported around $74
- The resolution definition that decides your invoice is easy to miss during a trial
The pricing model is the defining problem and it is structural rather than a matter of tiers. Because every successful resolution is billable, every improvement you make to the system increases your costs — a support leader on r/CustomerSuccess described being financially punished for making Fin work well. Public reports of bill shock are numerous and specific: one r/SaaS thread with 70+ comments described billing rising 120% after enabling AI, and an analysis of 215 Intercom reviews found the per-resolution charge repeatedly characterised as a trap. You also cannot buy Fin standalone; it requires Intercom seats underneath, reported around $74 each. Finally, the resolution definition that determines your invoice is not something most buyers examine closely during a trial, and it should be the first thing they check.
My AskAI
What works
- Genuinely inexpensive
- Free tier for evaluation
- No migration — sits in front of your existing stack
- Honest about its own scope
The honesty about scope is genuinely refreshing in this category — it is a deflection layer and says so, rather than claiming autonomous resolution it cannot deliver. Pricing is cheap and flat, which makes it predictable in a market full of usage meters. Hand-off is designed rather than bolted on, which cheaper competitors routinely get wrong.
What does not
- Deflection only, not a support platform
- Cannot query your systems
- Small vendor
- Publishes competitor comparisons, so read its content accordingly
It cannot query your systems, so the highest-volume ticket type in most businesses — order and account status — is out of reach. As a small vendor it carries the usual longevity questions. And its extensive competitor content, while useful, means anyone researching this category will encounter a lot of My AskAI's framing of its rivals.
Where Each One Lands
Our reading of each, unchanged from its own review page.
Fin (formerly Intercom)
Fin is the best autonomous support agent most teams can buy today, and whether you should buy it is almost entirely a maths question rather than a product question. Under roughly 2,000 resolutions a month it is excellent and the pricing is fair. Above 5,000 the model turns against you, and it turns against you faster the better you make it work. Model your actual volume before signing, and read the resolution definition carefully.
My AskAI
A sensible, cheap addition for teams who like their current support stack and only want the easy questions deflected. Do not expect it to touch your order system, and do not evaluate it against full platforms — it is not competing with them and does not claim to be.
Frequently Asked
Questions people search about Fin (formerly Intercom) and My AskAI.
Is Intercom the same as Fin?
They are now the same company. Intercom renamed itself Fin in May 2026, folding the company name into its AI agent product. Comparisons that still treat them as two things are out of date.
Is My AskAI free?
There is a free tier, with flat-rate paid plans above it. Flat pricing is unusual in this category and is the main reason to consider it.
Who owns Fin?
Salesforce signed a definitive agreement to acquire Fin, formerly Intercom, for approximately $3.6B on 15 June 2026. The deal is expected to close in Q4 of Salesforce FY2027 and has not closed, so Fin still operates independently today.
What does My AskAI do?
Sits in front of your existing live chat as a deflection layer, answering what it can from your content and handing everything else to your current tool.
Is Fin worth it for a small team?
Under roughly 2,000 monthly resolutions, usually — it is the most capable agent available and the seat cost is modest at five or six agents. Above that the per-resolution model compounds against you faster than headcount would.
Is My AskAI good for customer support?
As a cheap deflection layer that does not require replacing your help desk, yes. It answers from documents and has no access to your systems, so it cannot resolve anything needing a lookup.
How much does Fin actually cost?
$0.99 per resolution, plus Intercom seats underneath at a reported ~$74 per seat per month. At 10,000 monthly resolutions that is $9,900 in usage before seat costs.
Does My AskAI replace my help desk?
No, and it is not meant to. It layers on top, which is why it deploys in an afternoon rather than a quarter.
What counts as a resolution?
This is the question that determines your invoice, and vendors define it differently. We are documenting each vendor's definition from their own materials; until that is published we will not summarise Intercom's for you second-hand.
Is My AskAI a help desk?
No. It is a deflection layer that hands off to whatever live chat you already run.
Sources
Every external fact above traces to one of these.